Jure Markota. Nike Thread (Time is money), 2010. Textile on Soft (Yarn, Cotton, Fabric).
Born in 1985 in in Slovenj Gradec, Slovenia.
Thread project is basically a project where I as an artist own just an idea and leave manufacturing to others. Others that are more skilled in that kind of craft. The main question is are the artists making brands/logos as a way of presentation or is a logo itself an auto poetics of certain art or artist. I also point out the way of production. Just like the main corporations do it. To get more money an less/minimum expenses they move the production to “3rd world” . So move my production to way where I would spend nothing and got what I want, to my mom. Nike Logo is one of three tread napkin that was made for project with which I deal with the logos and its power, source and its consequences. As its known in mass media as more and more allready in fine arts.