Stefana McClure. Colorblind Shopper, 2015.
Born in Lisburn, Northern Ireland, in 1959, Stefana McClure lives and works in New York.
Many manufacturers doggedly continue to rely on color-coding to differentiate their products, often employing red and green, despite the fact that red-green colorblindness is the most prevalent form, effectively hiding their message from 8% of the population. Here supermarket shelving is stacked with color-coded packages: Swiss Muesli (the green one has no added sugar), Apple Jacks, Froot Loops and Miracle-Gro (red and green for tomatoes, purple and blue for acid-loving plants like Azalea, Camellia and Rhododendron). Tide liquid laundry detergent, Dixie everyday and heavy duty plates, classic red Coca-Cola cans and their eco green “healthy” Coca-Cola Life counterparts, and various potted plants, including small Bird’s Nest Ferns and a six foot Weeping Fig, are also featured. The products have been riddled with thousands of handmade holes, a pointillist pattern of circular dots based on the iconic form of Ishihara colorblind tests.