Nate Larson & Marni Shindelman. Death of the Gold Standard, 2013. Archival pigment print, edition of 6 16 × 11 in (40.6 × 27.9 cm.)
Inspired by the decoupling of the dollar from material value, we strive to understand value through everyday data points and alternative metrics like the Big Mac Index. The Big Mac Index, published by The Economist, is an informal way of measuring the purchasing parity between two currencies.
Increased purchasing of men’s underwear suggests the beginnings of an economic recovery.
The chairman of the board of Estee Lauder proposes that lipstick sales are inversely related to economic health.
The Starbuck’s Tall Latte Index is another means of measuring the purchasing parity between two currencies.
The price of a bottle of Coca-Cola is an alternative means of measuring the purchasing parity between two currencies.
Polling data suggests that bald politicians are not trusted to lead in a crisis.
The Neilson Company identified the trend of rising condom sales in a economic downturn, “proving what often occurs during economic downturns: People stay home.”
The price of a loaf of bread is a way to know if your politician is in touch with the common man.
The Billy Bookcase Index is another means of measuring the purchasing parity between two currencies.
Nate Larson and Marni Shindelman’s collaborative work focuses on the cultural understanding of distance as perceived in modern life and network culture.
Geolocation: Eastern shore, 2014
Waffle House Index, 2013
Baby Registry, 2012