Jorge Oswaldo. Hieroglyphics, 2013.
“Oswaldo solicits the viewer’s attention just as a billboard or storefront signage might do. By removing corporate logos from their original settings, and applying them in a different context, Oswaldo re-contextualizes their original meaning within a hypermodern framework. It is at this delicate intersection, where just enough design information is revealed and concealed, that his works of art illuminate just how these colossal symbols are so powerfully imbedded in our visual database.”