Christophe Guinet. Just Grow it! 2014. Flowers and Nike shoe.
Christophe Guinet was born in Paris and grew up between town and country, always keeping in touch with nature. As a teenager, he developed a passion for plants, especially the cultivation of orchids: attracted by their exacting needs and rewarded by the beauty and delicacy of their flowers. Later tastes evolve to urban cultures: skate, art and especially street art, fashion … Eager to get more involved in creation, he gathered a team of creative talents to set up the «SEIZE» project. Graphic design, art, marketing & communication were now part of his daily
life. His craft allowed him to realise what kind of world we are living in : worried by industrialisation,manipulation and how human thought was changing,he becomes more careful when collecting raw natural materials.Contemplative and passionate aesthete of the plant world, he uses his findings related to places and seasons, to create works of art with care and a concentration close to the meditative state. The artistic process is thus an integral part of the final work of art.As ephemeral and fragile as a bouquet of flowers, Christophe’s compositions show us the beauty of nature through everyday and cult objects.