Jake & Dinos Chapman. In Our Dreams We Have Seen Another World, 2013. Glass-fibre, plastic and mixed media. 150 x 76.2 x 76.2 cm.
All the works incorporate familiar motifs sourced from the fast-food giant McDonalds, an obvious comment on the brand’s ubiquity and global reach. Yet the fact that marketing icons replace symbols traditionally derived from religion or myth provides ‘evidence’ of an even more disturbing phenomenon: the ability of consumerism to permeate cultures or even usurp them completely. Mirroring the documented impact of imperialism on indigenous art forms, the Chapman Family Collection presents McDonalds – and by extension, all mega-corporations – as a global consumerist empire whose pervasive effects are all too clearly evident. Mike Brennan in Brands In art: the art of marketing.